3 min read
David Simutis: Nov 10, 2026, 7:30:00 AM
CTV buyers have spent years asking for more program-level metadata. And the request made sense: linear plans were built using titles and genres. Streaming supply arrived with far less of both.
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2 min read
David Simutis: Oct 30, 2026, 4:24:06 PM
On October 1, 2026, Google changed how brand suitability works for programmatic buying in Display & Video 360 (DV360). Sensitive categories and...
3 min read
David Simutis: Oct 9, 2026, 2:29:29 PM
Show-level reporting has become one of the more welcome developments in programmatic CTV. Buyers who spent years doing the manual work to match...
3 min read
David Simutis: Oct 2, 2026, 5:03:44 PM
CTV bid stream metadata is incomplete and risky As CTV absorbed linear budgets, buyers brought linear expectations with them. They wanted to know...
2 min read
David Simutis: Sep 2, 2026, 4:18:25 PM
When CTV inventory turns out to be fake, mobile app-classified inventory is almost always where it's hiding. Peer39's benchmark data shows that...
2 min read
David Simutis: Aug 24, 2026, 3:55:04 PM
Three checkmarks confirm an impression isn't disqualified. They don't confirm it's right Most verification reports boil down to three checkmarks:...
3 min read
David Simutis: Aug 19, 2026, 1:42:13 PM
Brand safety tools were built for the open web, where pages tend to have text. A crawler reads the words on a given page, matches them against a...
2 min read
David Simutis: Aug 11, 2026, 1:52:57 PM
Why verification alone isn't brand suitability Passing a safety check and fitting a brand's context are two different questions Most ad verification...
3 min read
David Simutis: Jul 8, 2026, 9:55:12 AM
Free ad-supported TV (FAST) has scale, reach, and premium content. It also has something smart buyers are starting to realize: the fastest-growing...
