2 min read
David Simutis: Sep 2, 2026, 4:18:25 PM
When CTV inventory turns out to be fake, mobile app-classified inventory is almost always where it's hiding. Peer39's benchmark data shows that approximately 98% of Fake CTV volume originates from mobile app-classified inventory, accounting for...
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David Simutis: Aug 24, 2026, 3:55:04 PM
Three checkmarks confirm an impression isn't disqualified. They don't confirm it's right Most verification reports boil down to three checkmarks:...
3 min read
David Simutis: Aug 19, 2026, 1:42:13 PM
Brand safety tools were built for the open web, where pages tend to have text. A crawler reads the words on a given page, matches them against a...
2 min read
David Simutis: Aug 11, 2026, 1:52:57 PM
Why verification alone isn't brand suitability Passing a safety check and fitting a brand's context are two different questions Most ad verification...
3 min read
David Simutis: Jul 8, 2026, 9:55:12 AM
Free ad-supported TV (FAST) has scale, reach, and premium content. It also has something smart buyers are starting to realize: the fastest-growing...
2 min read
David Simutis: Jun 30, 2026, 12:00:04 PM
Free ad-supported TV (FAST) buying often starts in a familiar place: advertisers pick a set of apps, layer on genre, maybe lean on a few curated...
3 min read
David Simutis: May 11, 2026, 12:10:58 PM
A CTV bid request that contains no program information is not a malfunction. It is the norm. Peer39 analyzes more than 2.5 billion CTV bid requests...
3 min read
David Simutis: May 6, 2026, 7:30:00 AM
A CTV campaign that is not delivering is not always a budget problem or a bid price problem. A significant share of reach gaps in CTV trace back to...
3 min read
David Simutis: May 5, 2026, 9:15:00 AM
Agency trading desks running CTV campaigns face a version of this question on nearly every brief: do we target contextually, by audience, or some...
