Contextual Advertising and Targeting Insights | Peer39 Blog

6 min read

The Challenges of CTV Advertising Today

David Simutis: May 16, 2023, 9:45:00 AM

Connected TV advertising is all the rage as more and more dollars flow from linear TV to content streamed via smartphones, tablets, and other devices straight into viewers’ homes.

Contextual Targeting CTV

6 min read

Programmatic Advertising: Pros and Cons

David Simutis: May 2, 2023, 4:25:32 PM

Programmatic advertising is a widely-used and fast-growing segment of digital marketing that uses automated tools and real-time bidding to purchase...

Contextual Targeting

5 min read

Cookie Deprecation in 2026: What Happened & What Comes Next

David Simutis: Mar 22, 2023, 5:43:38 PM

The time has come to prepare for the final end of third-party cookies and start executing your strategies. Pivoting towards contextual advertising...

Cookieless

3 min read

The CTV Brand Safety Solution You've Been Missing

David Simutis: Mar 2, 2023, 4:39:44 PM

Imagine after finishing a long day that you're sitting down to stream the latest episode of the top gritty true-crime thriller of the moment. As soon...

Brand Safety & Suitability

4 min read

Are Retail Media Networks the Future of Digital Ads?

David Simutis: Feb 17, 2023, 12:53:46 PM

Retail media is exploding. In 2023, it’s become the second-fastest growing digital advertising channel, outpaced only by CTV. There’s simply more...

Contextual Targeting Cookieless

6 min read

Ad Adjacency: Key Considerations and Tips for 2023

David Simutis: Jan 30, 2023, 5:39:47 PM

Where and when ads appear—and what content they appear next to—has long been a concern for digital marketers. But that concern is growing in urgency....