The Product Demand Index: A Powerful Predictive Analytic that Helps Advertisers Understand “Consumer Context” and Improve Returns
The move to more contextually-based audience selection for display ads continues to accelerate. And as businesses face the challenge of replacing cookie-driven audience targeting, marketers are looking for proven ways to create relevant advertising that drives purchases and brand loyalty. Contextual targeting has emerged as a powerful solution, but it’s important to explore different types of contextual targeting. Although page context has certainly been an option for targeting, understanding the broader consumer context is even more powerful. One type of advanced contextual targeting, geo-contextual targeting, allows advertisers to target audiences based on the demand generated by the context of a consumer’s immediate environment. Peer39 partners with Planalytics Planalytics and Peer39 ...
