The start of July in North America marks an annual boost in demand for advertisers selling summer apparel, consumables, and outdoor living products. The combination of warm weather, Independence Day, and Canada Day all coincide to make the first week of July a busy one for businesses and advertisers in this market segment. Of course, the demand for these products is heavily influenced by regional weather patterns across the continent, as shown by data produced by Planalytics. This year, for example, we’re seeing unprecedented heatwaves in the North West, with comparatively cooler temperatures in the central and eastern parts of the country. This, undoubtedly, has advertisers scratching their heads about how to allocate their spend, and which products to push on a regional basis. This ...

Solution brings together brands’ historical performance and insights, helping buyers migrate to an informed, always-on, cookie-free data strategy New York — May 18, 2021 — Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers, today launched First-party Contextual Onboarding, helping advertisers, data companies, and publishers turn their first-party audience data into contextual signals. Advertisers have spent years investing in their first-party understanding of their customers. Peer39’s new solution takes that historic first-party intelligence and marries it to where the market is going, providing performance, scale, and compliance, while giving brands the added confidence to expand their most valuable asset. These resulting ...

Collaborative effort lowers barrier of entry for unconventional contextual data companies to enter the programmatic advertising landscape New York — March 2, 2021 — Peer39, the leading global provider of advanced contextual intelligence, today launched the Contextual Data Marketplace®, a first-of-its-kind data Marketplace that gives advertisers direct access to innovative cookie-free data sets from emerging contextual data providers, while making these providers’ insights more easily accessible to programmatic ad buyers. The Contextual Data Marketplace® extends Peer39’s sophisticated layered system of components, processes, models and technology to data partners, helping these providers create new data products and then make them available, at scale, on leading DSPs. More than a dozen ...

Contextual CTV offering adds new levels of accuracy, scale, and transparency, aligning expectations with modern digital marketing. New York – November 17, 2020 – Peer39, a global independent cookie-free data and intelligence company, today launched a cookie-free contextual planning and targeting tool set for connected TV (CTV) advertising. For the very first time, CTV buyers can now utilize Peer39’s contextual analysis to understand the programming surrounding CTV ad impressions, giving them deeper insights for contextually planning, targeting and activating CTV campaigns. This evolutionary step in CTV ad targeting gives buyers more data and intelligence on inventory, helping solve CTV’s primary issues of fragmentation, transparency, inefficient buying, and insufficient contextual ...