Oracle Advertising's solutions, including contextual provider Grapeshot and Moat Analytics, have been long-standing tools for media buyers and programmatic advertisers seeking to enhance cookieless targeting and measurement capabilities. Oracle's decision to shut them down creates a challenge for agencies, buyers, and brands to transition.
Peer39 is here to support advertisers throughout this transition, ensuring clients have access to all relevant tools to aid in the migration.
Comparable Solutions, Improved Capabilities
Transitioning current or future campaigns from Oracle Advertising pre-bid segments and post-buy reporting to Peer39 is simple.
Many Oracle Advertising Categories and Controls directly align to Peer39's tried-and-true solutions, meaning an easy migration with no friction or interruption of campaigns.
There are no contracts or account set-up required to work with Peer39, and our accounts team is here to answer any questions to simplify the migration process.
Go live the same day with your DSP of choice with Peer39.
Transferring Solutions: Targeting
If you've used contextual segments from Grapeshot, Peer39 provides language, page-level interest, Page signals, and sentiment in addition to 300+ semantic categories across display, OLV, and mobile.
Using Grapeshot Predicts segments? Peer39 has more than 150 Social Predict categories that map directly to Grapeshot's categories. These categories translate viral/trending topics into targetable signals on the open web. Social Predict categories are created using large language models and trend data observed from multiple sources - including sites categorized as having Social Media Activity - indicating popularity and increased attention for topics/subjects. The targeting and keywords for these categories evolve in response to trending data and information.
Have custom keyword categories that your client loves? Peer39's Custom Keyword solution enables you to use up to 10,000 keywords or URLs per category - with boolean logic available for advanced custom targeting or exclusion. The self-service UI puts the power of custom creation into your hands.
For advertisers using Grapeshot for Brand Safety controls to avoid harmful content, Peer39 offers safety segments that are aligned with IAB/GARM's Brand Suitability Framework across 11 categories for Crime, Hate Speech, and Socially Debated Issues - among others.
For Mobile App campaigns needing to transition, Peer39 offers Mobile-app specific categories for targeting and exclusions based on app categories, content advisories, and engaged users – target apps with high user ratings, in-app purchases, and more. With Custom Keyword capabilities, advertisers can target app names and descriptions to unlock additional reach and more precise targeting.
Transferring Solutions: Analytics
For advertisers leveraging Moat Analytics, Peer39 Analytics is available free of charge for advertisers using our pre-bid categories. Like custom categories, it's within the Peer39 platform for self-service data analysis.
Composed of more than 150 measured data dimensions mapped directly to pre-bid categories, Peer39’s Dashboard reports on campaign performance, viewability, attention index, brand safety, contextual alignment, and other vital campaign information. Additional actionable metrics include percentage of impressions on Made for Advertising sites, percentage of impressions on Unsafe sites, percentage of impressions on Positive Sentiment, CTR and more.
Make the Move Today
Reach out to Peer39AM@peer39.com or fill out our migration support form!
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