Sometimes I enthrall the marketing team with my stories from my first jobs - selling print ads in alternative weekly papers and writing articles for alternative weekly papers. (Not at the same time. And yes, print ads.)
Those experiences shaped my empathy and interest in helping publishers deliver the best advertising opportunities. The competitive pressure on publishers of all sizes is on both sides of the fence - delivering ad products and innovations to attract top-tier advertisers and creating engaging content that brings eyeballs to the sites.
We can't help with the content (unless you find this blog to be charming), but on the ad side, that’s where Peer39’s publisher solutions come in.
Integrating with Peer39 gives publishers access to advanced tools designed to enhance brand suitability, create precise vertical taxonomies, unify contextual strategies, and accelerate page classification for bidding—all keys to driving revenue.
Some of the largest publishers have found success with contextual categorization, using their own custom-created platforms, but it doesn't have to be complicated.
Brand Suitability: The Foundation of Trust
First things first—brand suitability. In a digital world where content can be unpredictable, giving advertisers confidence that their ads will appear in the right context is crucial. Peer39 offers brand suitability capabilities, so that advertisers know you're working with a third-party and not grading your own homework, ensuring that campaigns run in environments that align with their specific standards.
Publishers can offer advertisers peace of mind, knowing their brands are protected from what advertisers might consider negative content. And because this is done at the page level, your revenue won't be impacted. Plus, all Peer39 data complies with global privacy regulations like GDPR and CCPA, so you can rest easy knowing that you’re on the right side of the law.
Vertical Taxonomies: Tailor Your Inventory
One size does not fit all, especially in digital advertising. That’s why Peer39 allows you to create custom, site-specific taxonomies. With these vertical taxonomies, you can segment your inventory into safe and suitable groupings tailored to your content. And the best part? It can be done in minutes with no heavy lifting required from your Ad Ops team.
For example, if your website covers a variety of topics—from tech reviews to cooking recipes—you can segment these into different taxonomies. Advertisers can then target their ads towards content that aligns with their brand, or conversely, avoid content that doesn’t.
Need to cater to complex advertiser requests? No problem. Peer39 even allows you to use Boolean logic, ensuring you can meet the most intricate requirements with ease.
Unification: Expanding Your Inventory
Why limit your opportunities when you can unify them? Peer39’s categorizations allow you to use the same keywords and contextual tagging across all your sites and properties. This means that instead of having fragmented inventory, you can present a larger, more cohesive pool of inventory to advertisers. It’s like offering a buffet instead of à la carte—more options mean more chances to attract and satisfy your advertisers.
Imagine you’re running multiple websites under the same umbrella. With Peer39, you can ensure that a keyword phrase like “sustainable living” triggers the same contextual tagging across all your properties. This unification not only streamlines your operations but also makes it easier for advertisers to target their campaigns across your entire network, thereby increasing your chances of securing high-value deals.
Speed: Keep Up with the Fast-Paced Digital World
In the fast-paced digital environment, timing is everything. Peer39 understands this, which is why the full-page classification of newly published pages happens within minutes. As a publisher, this speed is a game-changer. It ensures that your content is quickly categorized and ready for advertisers to target, allowing you to capitalize on fresh content without delay.
Whether you’re publishing breaking news or the latest blog post, Peer39 ensures that your pages are instantly available for ad targeting. This not only enhances the value of your inventory but also positions your site as a dynamic and responsive platform, ready to meet the needs of advertisers in real-time.
Simple to Enable
Depending on your needs, and ad op team's prioritizations, you can be up and running quickly.
Options:
- Amazon Publisher Services with a one click integration and no development required. The fastest, easiest way to integrate.
- API responds with full classification for every URL received. Great for larger organizations with engineering teams experienced in API integrations.
- JavaScript Tag calls a custom instance of your cache on a CDN. For those that might not have API integration resources. The JS tag works with your ad server ad calls passing key value pairs to the ad server or other data management systems.
Take Control of Your Revenue
Incorporating Peer39’s publisher solutions into your strategy is more than just a smart move—it’s a necessity in today’s competitive landscape. By focusing on brand suitability, creating precise vertical taxonomies, unifying your content strategy, and ensuring rapid page classification, you can drive revenue and make your site an indispensable partner for advertisers.
So why wait? Start leveraging Peer39 today and watch your revenue soar. Your advertisers will thank you—and so will your bottom line.