By looking at data compiled over the last few years, studies have found that not only did transaction volume grow year over year for these two coveted days, but transaction value did as well. Experts predict that this year will be no different. Forecasts are coming in over $140 billion, with e-commerce sales growing from 14% to 18% – an increase to the 11.2% recorded in 2018. Shoppers are expected to spend close to $1,500 per household during this holiday season. With the surge in spend also comes the exponential uptick in digital traffic around content around these two very big days of the year. The chart below illustrates the traffic for Black Friday & Cyber Monday content (from 2017 to 2018), and traffic volume essentially doubled in 2018. We can anticipate that there will be a ...