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Chris Vargo is an associate professor of advertising and analytics at the University of Colorado Boulder. He teaches in the College of Communication, Media and Information and the Leeds School of Business. His courses focus on marketing, machine...
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David Simutis: Jan 26, 2022 1:52:58 PM
Google’s recent announcement regarding the Topics API is the next step in the evolution to a cookieless world. If you weren’t keeping up with all the...
2 min read
For the First Time, CTV Buyers Gain Consistent Visibility of Show-Level, Channel, Content, And Delivery Performance Offering Rounds off a Full Suite...
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David Simutis: Jan 7, 2022 12:33:21 PM
The accelerated trend of smartTV and streaming-service adoption was fueled largely by pandemic lockdowns. Consumers expect more choice, flexibility...
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David Simutis: Dec 3, 2021 2:57:02 AM
One of the main reasons we created the Contextual Data Marketplace(™) was to bring partners with interesting data sets and sources to the...
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David Simutis: Nov 30, 2021 11:16:48 AM
On the heels of our Connected TV Suitability release, we’re delighted to share that advertisers can add more granularity to their CTV campaigns with...
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David Simutis: Nov 15, 2021 7:43:33 AM
Connected TV is the fastest-growing digital advertising channel, now surpassing linear TV, and with good reason. While COVID-19 helped accelerate CTV...
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David Simutis: Oct 29, 2021 3:28:54 AM
There are a number of methods brands use to ensure brand suitability – most involve measuring publisher quality using reports from Invalid Traffic...
13 min read
Understanding the ins-and-outs of pre-bid programmatic advertising can be a challenge. With such a rapidly changing data landscape, and the coming...
