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David Simutis: Jan 22, 2025 12:37:35 PM
If Peer39 was in the food business, our Quality Score would be an overall rating that would be on food packaging: a number between 1-100 that took into consideration serving size, ingredients, vitamin content percentage, calories, cost, and flavor.
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David Simutis: Jan 13, 2025 4:06:57 PM
Home from CES, people might be caught up on rest by now, but not necessarily on their follow-up emails. This backlog means it was successful CES—a...
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Transparency is a cornerstone of Peer39's solutions—CTV and otherwise—so it made perfect sense for us to participate in the open and honest...
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David Simutis: Oct 7, 2024 2:20:33 PM
Programmatic buyers face unique challenges that can hinder the effectiveness of their CTV campaigns. The rigid structure of Private Marketplace (PMP)...
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Ben Chansky: Sep 10, 2024 4:39:36 PM
Key Insights from Peer39's Q2 2024 CTV Benchmarks Report Programmatic CTV advertising is projected to take 10% of of global ad spending next year,...
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David Simutis: Aug 13, 2024 3:34:54 PM
Sometimes I enthrall the marketing team with my stories from my first jobs - selling print ads in alternative weekly papers and writing articles for...
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David Simutis: Jul 16, 2024 1:03:09 PM
Everyone has favorite internet trends – like Peanut Butter Jelly Time or Chuck Norris Facts. It can be fascinating to see what captures the...
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Ben Chansky: Jul 11, 2024 4:10:19 PM
Oracle Advertising's solutions, including contextual provider Grapeshot and Moat Analytics, have been long-standing tools for media buyers and...
2 min read
Victoria Porras: Jun 7, 2024 11:35:17 AM
Biddable opportunities within CTV represent a paradigm shift in the way advertisers buy and sell ad inventory. In its infancy, CTV buys relied mainly...
