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Ben Chansky: Jul 11, 2024 4:10:19 PM
Oracle Advertising's solutions, including contextual provider Grapeshot and Moat Analytics, have been long-standing tools for media buyers and programmatic advertisers seeking to enhance cookieless targeting and measurement capabilities. Oracle's...
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Victoria Porras: Jun 7, 2024 11:35:17 AM
Biddable opportunities within CTV represent a paradigm shift in the way advertisers buy and sell ad inventory. In its infancy, CTV buys relied mainly...
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David Simutis: Jun 4, 2024 11:32:48 AM
Key Insights from Programmatic I/O Las Vegas 2024 Finally fully rested after non-stop meetings, panels, and social activities at Las Vegas'...
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Victoria Porras: May 22, 2024 4:39:44 PM
Precision targeting has always been paramount in the digital advertising ecosystem, especially for retail brands aiming to engage consumers at...
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Ben Chansky: May 17, 2024 11:15:10 AM
The Path to Programmatic In the early days of online advertising, direct site buys were the name of the game to secure inventory. As time passed,...
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Ben Chansky: May 8, 2024 3:43:21 PM
Fake CTV Inventory is still on the rise and other advertiser benchmarks you need for success in CTV As ConnectedTV (CTV) continues its dominant...
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Ben Chansky: Apr 18, 2024 3:22:52 PM
In the ever-evolving landscape of digital advertising, ConnectedTV (CTV) has emerged as a powerhouse, offering advertisers unparalleled reach and...
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David Simutis: Mar 21, 2024 8:45:00 AM
Like going to an all-you-can-eat buffet, the new Peer39 Analytics dashboard has a lot to offer. So with the right approach, advertisers can fill up...
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David Simutis: Feb 8, 2024 6:24:12 PM
If you were trying to scale your CTV placements on content surrounding the Super Bowl, assuming you don’t have a $7m budget for in-game placement,...
