8 min read
David Simutis: Aug 26, 2022 12:45:40 PM
No matter your industry, reputation matters, especially regarding the sites you choose for digital advertising without relying on users’ personal data. Organizations are (or, at least, should be) increasingly concerned about brand safety; consumers...
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7 min read
David Simutis: Aug 24, 2022 5:51:17 PM
As Made for Advertising (MFA) settles into becoming a permanent fixture across the advertising ecosystem, marketers need to understand what it is,...
11 min read
David Simutis: Jul 27, 2022 1:00:00 PM
As anticipated, third-party targeting cookies are finally going away with Google's Chrome ending support for third-party cookies.
15 min read
David Simutis: Jul 8, 2022 11:53:48 AM
Historically, digital advertisers relied heavily on behavioral targeting - powered by browser cookies This tactic misses the mark for real-time...
1 min read
David Simutis: Jun 8, 2022 7:51:17 PM
When we launched the Contextual Data Marketplace®, the goal was to bring privacy-safe data sources to contextual strategies. Experian is our newest...
3 min read
We recently sat down with Josh Rosen, President of Reticle - a brand intelligence firm specializing in A.I.-informed emotional content. Reticle was...
1 min read
David Simutis: Apr 26, 2022 5:32:38 PM
Quality, Context, Optimization The rapid rise of connected TV doesn't mean that all inventory is brand-safe and premium. And it also doesn't mean...
6 min read
Chris Vargo is an associate professor of advertising and analytics at the University of Colorado Boulder. He teaches in the College of Communication,...
2 min read
David Simutis: Jan 26, 2022 1:52:58 PM
Google’s recent announcement regarding the Topics API is the next step in the evolution to a cookieless world. If you weren’t keeping up with all the...
