2 min read
How to Avoid CTV Ad Fraud and Fake Content
David Simutis: Sep 14, 2022 2:16:13 PM
Do you know how to spot a fake?
Read More
David Simutis: Sep 14, 2022 2:16:13 PM
7 min read
OTT vs CTV Advertising: Similarities, Differences and Opportunities in 2023
David Simutis: Sep 8, 2022 6:08:52 PM
Since the start of the pandemic in 2020, OTT video has seen a dramatic rise in popularity and use across the world. CTV and OTT was once seen as...
8 min read
The Complete Brand Safety Guide for Advertisers
David Simutis: Aug 26, 2022 12:45:40 PM
No matter your industry, reputation matters, especially regarding the sites you choose for digital advertising without relying on users’ personal...
7 min read
What is "Made for Advertising" and Why Should You Avoid It?
David Simutis: Aug 24, 2022 5:51:17 PM
As Made for Advertising (MFA) settles into becoming a permanent fixture across the advertising ecosystem, marketers need to understand what it is,...
11 min read
Cookieless Targeting: A Complete Guide
David Simutis: Jul 27, 2022 1:00:00 PM
As anticipated, third-party targeting cookies are finally going away with Google's Chrome ending support for third-party cookies.
15 min read
Contextual Advertising: What it is, how it works, and why to use it
David Simutis: Jul 8, 2022 11:53:48 AM
Historically, digital advertisers relied heavily on behavioral targeting - powered by browser cookies This tactic misses the mark for real-time...
1 min read
Experian joins Peer39 Contextual Data Marketplace®
David Simutis: Jun 8, 2022 7:51:17 PM
When we launched the Contextual Data Marketplace®, the goal was to bring privacy-safe data sources to contextual strategies. Experian is our newest...
3 min read
Peer39 Interview Series: Reticle's Josh Rosen
We recently sat down with Josh Rosen, President of Reticle - a brand intelligence firm specializing in A.I.-informed emotional content. Reticle was...
1 min read
Oh where, oh where has my CTV buy gone?
David Simutis: Apr 26, 2022 5:32:38 PM
Quality, Context, Optimization The rapid rise of connected TV doesn't mean that all inventory is brand-safe and premium. And it also doesn't mean...
