Topic:
Analytics

Takeaways from CES 2025: CTV Innovations, Analytics, and the Path to Simplicity

Takeaways from CES 2025: CTV Innovations, Analytics, and the Path to Simplicity

Home from CES, people might be caught up on rest by now, but not necessarily on their follow-up emails. This backlog means it was successful CES—a few days packed with connections, insights, opportunities, and a lot of walking.

By

David Simutis

|

Jan 13, 2025

Unlocking Programmatic CTV Success: The Power of Post-Buy Analytics
CTV Analytics

Unlocking Programmatic CTV Success: The Power of Post-Buy Analytics

In the ever-evolving landscape of digital advertising, ConnectedTV (CTV) has emerged as a powerhouse, offering advertisers unparalleled reach and targeting capabilities. Even with the capabilities of precision targeting and high engagement rates, advertisers often struggle with a lack of transparency and control over their programmatic campaigns. This is where post-buy Analytics for CTV comes in, delivering clarity for optimization.

By

Ben Chansky

|

Apr 18, 2024

CTV and Cookieless Analytics: Performance, Context, Content, and Audience Data
Cookieless Analytics

CTV and Cookieless Analytics: Performance, Context, Content, and Audience Data

Like going to an all-you-can-eat buffet, the new Peer39 Analytics dashboard has a lot to offer. So with the right approach, advertisers can fill up on the more than 150 data inputs measured across CTV, Display, OLV, and Mobile in-app.

By

David Simutis

|

Mar 21, 2024

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