5 min read
David Simutis: Nov 28, 2022, 11:51:08 AM
Daily digital media consumption is predicted to increase by nine minutes to eight hours and 23 minutes in 2023. That’s a lot of time spent reading...
6 min read
David Simutis: Oct 26, 2022, 11:07:34 AM
While CTV advertising is becoming an increasingly popular outlet for programmatic ad spend—with 66% of advertisers planning to increase their CTV...
9 min read
David Simutis: Aug 26, 2022, 12:45:40 PM
No matter your industry, reputation matters, especially regarding the sites you choose for digital advertising without relying on users’ personal...
7 min read
David Simutis: Aug 24, 2022, 5:51:17 PM
As Made for Advertising (MFA) settles into becoming a permanent fixture across the advertising ecosystem, marketers need to understand what it is,...
2 min read
For the First Time, CTV Buyers Gain Consistent Visibility of Show-Level, Channel, Content, And Delivery Performance Offering Rounds off a Full Suite...
2 min read
David Simutis: Dec 3, 2021, 2:57:02 AM
One of the main reasons we created the Contextual Data Marketplace(™) was to bring partners with interesting data sets and sources to the...
2 min read
David Simutis: Nov 15, 2021, 7:43:33 AM
Connected TV is the fastest-growing digital advertising channel, now surpassing linear TV, and with good reason. While COVID-19 helped accelerate CTV...
3 min read
David Simutis: Oct 29, 2021, 3:28:54 AM
There are a number of methods brands use to ensure brand suitability – most involve measuring publisher quality using reports from Invalid Traffic...
1 min read
Following the deprecation of the cookie and changes to user privacy policies, advertisers are actively seeking out innovative solutions to maintain...
