7 min read
David Simutis: Aug 24, 2022 5:51:17 PM
As Made for Advertising (MFA) settles into becoming a permanent fixture across the advertising ecosystem, marketers need to understand what it is,...
2 min read
For the First Time, CTV Buyers Gain Consistent Visibility of Show-Level, Channel, Content, And Delivery Performance Offering Rounds off a Full Suite...
2 min read
David Simutis: Dec 3, 2021 2:57:02 AM
One of the main reasons we created the Contextual Data Marketplace(™) was to bring partners with interesting data sets and sources to the...
2 min read
David Simutis: Nov 15, 2021 7:43:33 AM
Connected TV is the fastest-growing digital advertising channel, now surpassing linear TV, and with good reason. While COVID-19 helped accelerate CTV...
3 min read
David Simutis: Oct 29, 2021 3:28:54 AM
There are a number of methods brands use to ensure brand suitability – most involve measuring publisher quality using reports from Invalid Traffic...
1 min read
Following the deprecation of the cookie and changes to user privacy policies, advertisers are actively seeking out innovative solutions to maintain...
4 min read
“The internet has dramatically expanded the modern marketer’s tool kit, in large part because of one simple but transformative development: digital...
2 min read
Every day brings us closer to the time when cookies aren’t an option for advertisers anymore. The news of cookies going away isn’t all bad, though....
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2 min read
This year has been intense when it comes to news coverage, especially with so much reporting around the pandemic, politics, and protests. The...
