Blog

3 min read

The CTV Stack Isn’t Broken. It’s Missing What Matters.

CTV has come a long way. What once felt experimental is now a core part of how advertisers reach audiences, and that shift is only accelerating....

3 min read

Inside Fake CTV: How Automation Gets Tricked and What to Do About It

David Simutis: Apr 8, 2026 5:45:33 PM

6 min read

The Streaming Battleground: Why CTV Is the New Political Front Line

Connected TV is no longer an experimental channel for political advertisers. It has become a foundational part of how campaigns reach voters at scale.

2 min read

From Channels to Content: The Shift Changing CTV Performance

Most CTV buying still assumes one thing. That where an ad runs tells you something about what a viewer is watching. In reality, it often does not. A...

3 min read

CTV Transparency: Why App-Level Signals Are Not Enough

David Simutis: Mar 26, 2026 9:59:24 AM

In the CTV space, "premium" should describe the on-screen content. But it often describes how the inventory was packaged and sold. As budgets moved...

3 min read

Pre-Bid to Buy: The CTV Reporting Gap That Breaks Optimization

David Simutis: Mar 20, 2026 12:06:53 PM

Not all of CTV's unique complexities are easily solved, but when it comes to campaign performance, getting some of the basics fixed can make a huge...

5 min read

Beyond Verification: What Smarter CTV Buyers Are Demanding Now

David Simutis: Mar 19, 2026 1:50:40 PM

The ad tech industry spent the better part of a decade building products around a single question: is this ad safe?

5 min read

The Definitive Guide to Programmatic CTV Buying

David Simutis: Mar 13, 2026 4:59:59 AM

Program-Level Targeting for Enhanced Transparency and ROI

3 min read

CTV Is Taking Linear Budgets Without Reporting Like Linear at All

David Simutis: Mar 12, 2026 4:45:00 AM

CTV is increasingly competing for budgets that once belonged to linear television. But while buying has moved quickly, reporting and transparency...