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3 min read
CTV (2)
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2 min read
Why CTV Targeting Fails Marketers And How To Fix It
Streaming audiences are expanding, content options are exploding, and brands are pouring budgets into premium, lean-back environments.
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2 min read
Winning the 2025 Shopping Season with Smarter CTV
With viewership surges, streaming ad inventory fills quickly, and competition for consumer attention hits its peak in the holiday season.
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2 min read
The Revolution in CTV: Peer39's Program-Level Targeting Now Available within Basis DSP
David Simutis: Aug 8, 2025 11:33:11 AM
With the rapidly evolving CTV landscape, advertisers are constantly seeking greater control, transparency, and effectiveness in their campaigns....
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3 min read
CTV Needs Context This Holiday Season — Where Intent Meets Action
Holiday 2025 shoppers are sending mixed signals. On one hand, many are still playing it safe: 66% are trading down for lower-priced goods, and over...
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2 min read
The Hidden Cost of CTV in Holiday H2 2025 (and How to Avoid It)
If you haven't started on your holiday shopping, you're behind. According to the latest Basis + GWI Holiday Trends Report, 90% of U.S. gift-givers...
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2 min read
Winning the Sports Ad Game on CTV: How Peer39 Brings Precision to a Fragmented Arena
Sports content isn’t slowing down. It’s now the second-largest genre on FAST channels, and one of the most sought-after categories in CTV. With fans...
3 min read
Burnout Is Hurting Agencies. Clarity Can Save Them.
How Peer39 gives media teams breathing room without losing control or performance.
