AI-Created Custom Keyword Categories

Keyword controls transform CTV.

Connected TV (CTV) campaigns are supposed to offer premium, high-quality ad experiences. But there’s a hidden problem draining performance and wasting budgets: fake CTV content.

Buying CTV shouldn't feel like guessing. Yet for too long, advertisers have had to make blind bets on where their ads appear, often hoping they show up in brand-safe, relevant, and effective environments.

Streaming audiences are expanding, content options are exploding, and brands are pouring budgets into premium, lean-back environments.

With viewership surges, streaming ad inventory fills quickly, and competition for consumer attention hits its peak in the holiday season.

With the rapidly evolving CTV landscape, advertisers are constantly seeking greater control, transparency, and effectiveness in their campaigns. Peer39 is excited to announce a significant advancement: its powerful program-level categories and custom keyword targeting capabilities are now available for users of Basis DSP.

Holiday 2025 shoppers are sending mixed signals. On one hand, many are still playing it safe: 66% are trading down for lower-priced goods, and over half say they’re prioritizing essentials. But optimism is rising. According to Salesforce’s 2025 Holiday Shopping Predictions more consumers report their finances are improving, and spending is shifting back toward physical goods.