Publisher Solutions
Peer39's Publisher tools provide the data necessary to maximize your premium inventory for advertisers. Easily create segments and targeting options specific to your content. Give advertisers what they need, maximizing revenue for you and ROI for advertisers
Why Peer39 for Publishers?
Safety & Suitability
with IAB alignment
Give advertisers the confidence from third-party-provided brand suitability capabilities that their ads will run in trustworthy content, including categories aligned with the IAB.
- Dozens of Safety Categories: Allow advertisers to control safety & suitability for placements.
- Fully Privacy Compliant: All Peer39 data are consumer-friendly and privacy-regulation compliant (GDPR, CCPA, etc).
Category Customization
for the most flexible options
Segment your inventory into safe and suitable groupings, specific to your content – with no work from Ad Ops. Even use boolean logic to satisfy the most-complex advertiser needs.
- Broad and Deep: Up to 10,000 keywords or URLs per category.
- Custom Categories: Advertiser-created categories to target and/or avoid niche topics, safety concerns or their own lists of keywords.
Unlock Your Inventory, Advertisers, and ROI with Peer39 Publisher Solutions
Vertical Taxonomies
mapped to your content
The power of Peer39's semantic classification and machine learning technology, the same used to classifying 2.5b URLs daily using more than 300+ semantic categories.
- Automatic Classification: Segment your inventory into categories – with no work from Ad Ops.
- Scale with Ease: The industry’s largest and most accurate pre-bid contextual segments for advertisers to get the most from your inventory.
Speed and Unification
more from what you have
Employing the same contextual tagging and custom keywords across sites and properties to expands available inventory you can offer to advertisers. Full-page classification of published pages within minutes.
- Simplification: Give advertisers uniform, consistent categories to target throughout your publisher properties.
- Rapid Offerings: The faster your content is classified, the faster you can receive bids.
Easy Implementation Options
Amazon Publisher Services
One click integration and no development required. The fastest, easiest way to implement via the Amazon Connections Marketplace - find Peer39 there.
API Capability
Responds with full classification for every URL received. Great for larger organizations with engineering teams experienced in API integrations.
JavaScript Tag
Calls a custom instance of your cache on a CDN. For those that might not have API integration resources.
