Contextual Targeting, Planning & Customization Tools
The Peer39 Platform is where you can:
- Build custom contextual categories–deploy to any DSP for CTV, web, OLV, and mobile apps
- Upload up to 10,000 keywords or URLs per category
- Get helpful suggestions to grow your custom contextual keyword targeting list
- Create Analytics tags
- View Analytics across more than 150 measured data dimensions for CTV, Display, Web, and Keyword
- Understand volume of keywords and standard Peer39 categories.
- Apply Boolean logic to keywords within custom categories
- Manage previously created custom categories
- Inform campaign strategy decisions–leverage the contextual planners for new levels of visibility, accuracy, and scale through the entire Peer39 dataset: Contextual, Suitability, Page Signals, Mobile App, Marketplace and CTV
- Discover and access innovative cookieless pre-bid contextual categories based on content, like webpages and apps, and ones focused on the context of physical location with categories from partners in the Contextual Data Marketplace
